Well, well, times are changing! I went in to Morrisons yesterday and there has been a complete change of layout by the entrance. The cheap muffins, buns and pastries have gone completely along with the pumped out baking smell and instead the first aisle is BRITISH veg! Rainbow chard, carrots, cabbages – right in the entrance. This is what campaigners have been after for ages, so one of the big supermarkets has actually listened! The imported fruit and veg is still there of course but the SEASONAL British veg is first.
Of course the buns etc are still for sale but at the back of the shop so they are less of an impulse buy. I asked the checkout assistant about it and he said lots of shoppers have said how much they like it and sales in the shop are up by almost double.
The downside is that local greengrocers who have been doing this for years may suffer a fall in trade. The reality is that as most of our population shop in supermarkets, this is where change is important. What do you think?